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Direct Marketing Officer

Amnesty International


Sede di lavoro: LAZIO - Roma

27 Dicembre Dic 2021 1500 20 days ago 23 Gennaio Gen 2022 0000 5 days from now

Application deadline: 23/01/2022
Work place: Rome, national and local business trips may be required.
Line Manager: Head of Donor Development Unit
Contract: full time, about one year fixed-term contract
Gross Annual Salary: from € 24.000 to € 27.000
Benefits: negotiable gross annual salary, flextime and bonus. We can offer you the chance to work with and for great people in an organization where you can really make a difference.

Please be informed that the first round of interviews will take place from 26 to 31 January 2022. Those selected must attend the interviews on these dates.

We are looking for a Direct Marketing Officer, a team worker who will be responsible for implement, monitor and improve the direct marketing strategy: direct mailing and telemarketing, in order to achieve our programmatic goals. It is a great opportunity for flexible and results oriented people with strong communication and technical skills who are experts in fundraising field and one-to-many marketing techniques, ready to take up a new challenge.

About the Role
The Direct Marketing Officer ensures the following goals are reached:

  1. Manage and develop the whole telemarketing program for existing donors (one off and regular), in line with AI donor development strategy;
  2. Monitor KPIs, implementing tools and procedures for analysis;
  3. Collaborate to guarantee an effective and appropriate training to call centers’ operators in order to achieve the forecasted results;
  4. Manage the direct mailing production, from creativity to sending, in line with the designed communication cycle for existing and lapsed donors (one off and regular). 

About You
We are looking for a Direct Marketing Officer with the following characteristics:


  1. University degree (or equivalent) in Marketing or Communication, fundraising master degree (or equivalent) is an asset.


  1. At least two years of postgraduate professional experience in marketing or fundraising sector with similar tasks, preferably in an international organization;
  2. proven experience in conducting telemarketing and direct marketing campaigns and projects;
  3. experience in raising significant funds from a pool of individual donors.

Technical skills and knowledge

  1. Exceptional knowledge of direct marketing (direct mailing, emailing and telemarketing);
  2. Excellent written communication skills
  3. Highly proficient in MS Office (excel in particular), fluent in Italian and English language.


  1. Focusing on outcomes: ability to achieve stretching goals and realise business benefits, using the simplest way to deliver results.
  2. Supportiveness: managing and supporting team members in order to achieve common results.
  3. Analysis and decision making: analyze problems, provide innovative solutions and make logical, timely decisions.

About Us
Amnesty International is an international movement made up of over 10 million people who dedicate themselves to protecting and promoting human rights. We are active in the Global North and Global South. In Italy, our organization has 500.000 supporters and 2.000 activists. In the Fundraising Department we ensure growth and retention for an engaged and dynamic supporter base, to remain independent most of our income is from individuals and private foundations.

How to Apply
In order to apply for this post, please send:

  1. curriculum vitae containing the personal data processing authorisation according to General Data Protection Regulation (2016/279);
  2. cover letter containing a self-assessment of the above-described characteristics;
  3. recommendation letter.

Please make sure the three files are in PDF format and their titles are “first name last name CV”, “first name last name CL”, and “first name last name RL”.
Please send the files to the Human Resources and Organisational Development Unit by writing to the following address: (applications sent to other e-mail addresses will be disregarded).
The e-mail subject must be “Direct Marketing Officer”. Please also indicate how you came across the vacancy information.
Only applications including these criteria and received by 23 January 2022 will be taken into consideration.

We receive a huge number of applications for our vacancies, thus we cannot reply to applicants who don’t make it to the longlist and we apologize for this: please be aware that only shortlisted candidates will be contacted.
We are committed to creating and sustaining a working environment in which everyone has an equal opportunity to fulfill their potential and we welcome applications from suitably qualified people from all sections of the community.

Informazioni dell'annuncio

  • Settori / Ambito

    Non profit e terzo settore / ONG / Onlus
  • Tipo di Contratto

    Tempo Determinato
  • Disponibilità ad effettuare trasferte

    Sì, in Europa
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