Straight to the heart may not be the British Heart Foundation’s motto but it is where their latest campaign launched January 12 will hit you. A life-like, beating heart illustrated in full vivid detail features in the campaign that will broadcast on TV and online to raise awareness of heart disease. The virtual heart simulator was created by medical specialists at the Heart Hospital in London in partnership with design agency Glassworks and will be used in medical teaching too. www.bhf.org.uk
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