A consortium headed by the Social Enterprise Coaliton will develop and deliver a new government programme to create at least 20 ambassadors for social enterprise
Ed Miliband, Minister for the Third Sector in the UK, has announced that a consortium headed by the Social Enterprise Coaliton - the UK voice for social enterprise - will develop and deliver a new government programme to create at least 20 ambassadors for social enterprise.
The consortium brings together key players from across the social enterprise movement with leading agencies in media relations, training and innovation to deliver the ambassadors programme, which will be funded by the Office of the Third Sector in the Cabinet Office.
The ambassadors will raise awareness of social enterprise and aim to attract new people to the sector. They are likely to be established social entrepreneurs who can be dynamic advocates for kind of social and environmental change that social enterprise can achieve with key audiences from classrooms to boardrooms.
Ed Miliband, Minister for the Third Sector, said: "Social enterprise is a growing movement, but still only one in four people know about it. That means we are missing out on potential entrepreneurs, customers, and investors. That has to change.
"The successful consortium are an unprecedented example of collboarative working in this sector, and we look forward to working with them on this innovative and ambitious programme to spread the message of what social enterprise can achieve. Through their own stories and networks, the ambassadors will add momentum to the social enterprise movement and enable it to achieve even more."